Ortus Academy: Digital Press Kit
FINANCIAL LITERACY MATTERS.
In order to have a meaningful life,
an individual needs to be financially intelligent.
What is Financial Intelligence?
Financial Literacy has focused on the mechanics of money - how to write a check, save, budget, & invest.
Financial Intelligence focuses on social emotional aspects of money, the habits, behaviors, and emotions that drive our financial decisions. Once a person understands WHY they make the decisions they make, then we can discuss the HOW & WHAT of financial literacy - because those are important too.
Our version of financial education is engaging, experiential, and exciting. We make learning about money fun!
It's about inspiring and empowering people, families, schools, and communities.
Full List of Previous Interviews Below
Our recent press
Our Origin Story
It all started with a game of laser tag...
Aaron & Josh met playing a game -- an epic laser tag battle that has still gone without agreement on a winner (Josh won). From that competition, the two struck up an ongoing conversation, which delved into philosophy, learning from lessons in life, and the hard and knowledge needed to succeed.
A common thread through the discussions was that it often came down to financial decisions and constraints they entailed that significantly framed the challenges and opportunities in life. These talks led to powerful questions about how people could avoid common financial follies.
As passionate coaches and non-traditional educators, how might we possibly share some of our greatest failures, lessons, and successes?
What if we could empower students by teaching them to be more financially intelligent?
What if we could help young people to find some direction in a life purpose, an education plan, and a fulfilling career, while saving more, spending less, and most importantly -- understanding their relationship to money?
We created something we wish we would have been offered to us as kids -- a fun, interactive, exciting game to learn all the most important money lessons that changed our lives. As a longtime soccer coach and karate instructor, the duo chose to model sports.
The central game has practices, coaching, and winning strategies. It highlights experimentation, failure, and creativity as key components of success. It rewards accomplishing achievable targets, leading to playing a winning a game.
Ortus Academy was born in Baltimore, Maryland. Ortus is Latin for 'East', but it's deeper translation is "New Beginnings" or "Revolution!"
We created this enterprise in East Baltimore, and see a need for a "Revolution" in financial education. We exist to help young adults start on a better path financially than previous generations. The goal is to teach the skills that alter their financial trajectory by 2% now and has a compounding effect for the rest of their life.
We are leading a revolution for financial intelligence!
Our Courses ARE:
Enjoy a fun multimedia experience. Clever stories, graphics, and exercises to grasp and practice personal finance.
Financial decision making scores increase by 32% on average. 4 of 5 students report more interest in finances.
Online shopping. Buying a car. College. Finding a purpose and career. Earning more. Students want this practical knowledge!
Money Club simulates 5 years of financial decisions, teaching by trial and error. See your financial scores improve!
We've worked with students
in person across 5 states
(MD, PA, CO, CA, TX) - the majority of which has been in Baltimore, Md.
With our online course, this number is growing daily.
35 Schools & Organizations
We've worked with over
We've worked with Private, Public, & Special Needs groups who support young adults across the economic spectrum.
in Net Worth
increase in simulated credit score
In the Money Club Game, users decisions and outcomes are tracked , the above is the average increases we see between the start of the course and the end.
Meet our leadership team.
This group, along with the other members of our team, our X3 Intern Program, and our Advisory Board, create everything needed to fuel the Financial Intelligence Movement.
CEO & Co-Founder
Aaron Velky brings to the team an award winning leadership style, deep experience as a coach, and an in-depth knowledge of business operations, sales, social marketing and business development. Aaron also coaches youth girls soccer, is an avid athlete, author, mentors entrepreneurs, participates in local causes, and loves self-development.
COO & Co-Founder
Josh Massey brings to the team an acclaimed teaching and coaching history and an in-depth knowledge of systems development, leadership, marketing, and business development. Fun fact, Josh earned his third degree black belt in Hapkido, and lead hundreds of students to earn theirs while head instructor of a Martial Arts school.
Gabe Bustos brings years of educational program management and development to the Ortus team. Gabe leads our team in curriculum development, building our online lessons, and he is an amazing mentor to our team of interns. In his spare time, Gabe plays harmonica in a blues band, one of many he has played in and toured with over the years.
"I have not found a solution that has had more effect on my children in understanding themselves and the world through financial terms."
"Money Club helped teach my child about
money in a way that I couldn't. The experience provided a great springboard for having more in-depth conversations after each lesson."
in Washington, DC
"Both my kids were grateful for the opportunity to learn more about money and financial decision-making."
Our Parent testimonials
"I never thought learning about budgeting could be this much fun. I knew it was important, but never thought it could be fun!"
"I wish I had taken this BEFORE I started college. It would've saved me a lot of wasted time & money discovering my path"
"I'm grateful [my work] provided this opportunity to me & my co-workers. It shows how much they care about my personal growth"
in Washington, DC.
Our USER testimonials
Interested in scheduling an interview with a team member of Ortus Academy, fill in this request.
Technical.ly Baltimore - Small businesses: When making the pivot, it’s a matter of money and mentality
Stacking Benjamins - Adulting During the Age of Coronavirus (plus an intro to Ortus Academy)
Technical.ly Baltimore - These are the top 20 Baltimore tech companies
Medium - EdTech founders highlight student success at annual showcase
Technical.ly Baltimore - 10 Baltimore EdTech StartUps Bring Tools to Classrooms
Front Row Dads Podcast - A Financial Intelligence Course with Aaron Velky
Millionaire Mindcast - Interview with Aaron Velky
Purpose Chasers Podcast - Interview with Aaron Velky
Technical.ly Baltimore - A Look at the graduates of the Conscious Venture Lab
Business, L ife and Coffee Podcast - Are you more financially literate than a 5th grader? with Aaron Velky
Technical.ly Baltimore - Conscious Venture Lab names new accelerator cohort
The You'est You Podcast - The Power Trio: Fear, Purpose & Financial Intelligence
Towson Lifestyle - Towson Men to Watch - Aaron Velky
Baltimore Business Journal - MD bills call for financial literacy in schools & prisons
Baltimore Business Journal - The Tech and Education of Ortus Academy
Out of the Box Radio Show - Interview with Aaron Velky from Ortus Academy
The above logos are the approved corporate logos for Ortus Academy. Black and White variations are allowed, but other color combos are not permitted.
Direction: The Ortus Academy Logo must always have the blue or lighter direction pointing east, or to the right.
Trademark Symbol: The 'TM' or ® trademark symbol as determined by OA must always be visible and readable for both the OA Logo in the placements shown in these guidelines. You may not remove or obfuscate either of the TM or ® symbols in the OA Logos.
Clear Space: There should be sufficient clear space around the logo.
Typeface: Narkisim - Ortus should have a stroke in black added, 2px is recommended, with a white fill. ‘Academy’ should have a stroke added to it, in black and at the same rate as ‘Ortus.’ It should have a black fill.
RGB: 27, 117, 188
CMYK: 85, 50, 0, 0
RGB: 19, 150, 72
CMYK: 85, 16, 99, 3
RGB: 190, 35, 49
CMYK: 18, 99, 88, 8
RGB: 161, 193, 230
CMYK: 35, 15, 0, 0
RGB: 255, 217, 0
CMYK: 2, 11, 100, 0
RGB: 255, 167, 43
CMYK: 0, 40, 93, 0
RGB: 102, 45, 145
CMYK: 75, 100, 0, 0
RGB: 213, 175, 48
CMYK: 18, 29, 96, 1
The above logos are the approved corporate logos for Money Club & Prime Spending, two courses by Ortus Academy. Black and White variations are allowed, but other color combos are not permitted.
Direction: The above logos must be used in a horizontal direction, and not rotated.
Trademark Symbol: The 'TM' or ® trademark symbol as determined by Ortus Academy must always be visible and readable for both the Money Club, Prime Spending, and Coin in the placements shown in these guidelines. You may not remove or obfuscate either of the TM or ® symbols in the Ortus Academy related logos.
Clear Space: There should be sufficient clear space around the logo.
Typeface: Gotham Black & Gotham Bold